European Facials

Facial clients are looking for a relaxing way to rejuvenate their skin and refresh their mood. We all know that the personal touch is a key ingredient in any successful facial, but when discussing European facial procedures, the bar is raised to include exceptional indulgence and detailed attention.

When you are sitting down for the first time with a European facial client, you have to bring you A-game. Even if you pride yourself in giving the best facial this side of the Mississippi, the client in front of you has elevated expectations of the experience they are about to have and you need to make sure that you dot all your i’s and cross all your t’s during your pre-treatment consultation.

Discuss the European facial process in detail and explain that this experience should be as luxurious as possible, so communication from the client is key. Let your client express what their expectations are for the procedure, what they have heard about European facials and if there are any specific things you can do to make the facial as personal as possible.

Once you have completed your consultation, it’s time to enlist your facial routine including skin analysis and extensive cleansing massage, the next step is an exfoliation (with enzymes) and desincrustation. Once these procedures are complete, it’s time to move on to a comprehensive essential oil massage on the neck, shoulders, décolleté, and upper arms and another round of desincrustation.

The massage aspect of a European facial is what raises it from a typical facial procedure to a luxurious, complete spa experience. Even if you normally enlist massage therapy as part of your facial, either increase the time or change your technique to make the experience as lavish as possible for your client. Follow the neck and shoulder massage with extractions using cotton and extractor and treat with ampoule and cream applications.

It is now time for a product-penetrating facial massage. Again, even if you normally massage in your products at this stage, take a few more minutes to really relax the facial muscles and increase the blood flow as much as possible for your client.
The facial is completed with a mask that is customized for each difference part of the face (T-zone, eyes, and cheeks and décolleté). Hot and cold compresses and protective day creams are then applied to the face while you discuss the experience with your client.

The key element of a European facial is the personal touch and increase in massage therapy to create a luxurious spa experience.

Check out Aesthetic VideoSource new 3 volume European Facial DVD set. Learn step by step, everything you need to know about European Facials from CIDESCO Diplomat, Rita Page.