The Therapist's Perspective
Judy Rupel demonstrates how to provide couples massage in different settings: in tandem by two massage therapists or offered as a two-handed instructional massage by a single therapist.
Meade Steadman walks you through the techniques for providing massage on the upper torso and the concerns surrounding breast massage to provide full body work on a woman. Demonstrations show how to provide draped and undraped massage on two models, one with natural breasts and one with augmented breasts.
The Definitive Collection
This collection of six facial massages from our instructional library showcases four renowned experts who bring their own distinctive facial massages to their treatments, including European facials, stone massage, chair massage, and lymphatic drainage massage.
Meade Steadman demonstrates everything from body mechanics, preparing your workspace, to the essentials of a full body massage from the head and face down to the ankles and feet on both men and women.
Meade Steadman demonstrates how to incorporate hot and cold stones in full body massage, while explaining the physiological effects of thermal and cryo stone therapy, which include stimulating circulation, relaxing musculature, and reducing inflammation.
Beauty is more than skin-deep. Meade Steadman demonstrates massage techniques — basic and advanced — on the head and shoulders, following the body's musculature, skeletal structure, and the vascular system to provide immediate results.
The Hand
Learn the healing art of hand reflexology and massage. Meade Steadman provides hands-on instruction, demonstrating the strokes and techniques. The reflexology section discusses the body's physiology and how the anatomy of the hand maps to each part of the body.
The Foot
Get a foothold on reflexology and massage of the foot with Meade Steadman. Detailed instruction shows the strokes and techniques on both the right and left foot and on different models: young and old, male and female. Reflexology section discusses the body's physiology and how the anatomy of the foot maps to each part of the body.
Rita Page demonstrates the steps of a thorough European facial with detailed massage techniques and a minimal amount of equipment. Part of an award-winning comprehensive three-part series, Vol. 1 includes discussion of facial bed set-up, equipment (stool, steamer, and other tools of the trade), and professionalism.
Rita Page demonstrates the steps of a thorough European facial. Part of a comprehensive three-part series, Vol. 2 continues the facial begun in Vol. 1. Rita delves into exfoliation (with an enzyme); desincrustation; an extensive essential oil massage on the neck, shoulder, décolleté, and upper arms; extractions (with cotton and extractor); treatment ampoule and cream application; and a product-penetrating facial massage.
Part of a comprehensive three-part series, Vol. 3 continues the facial being demonstrated in Vol. 1 and 2. Rita finishes the facial with a mask customized for different parts of the face (T-zone, eyes, cheeks, and décolleté), hot and cold compresses, and protective facial creams. While products are penetrating, Rita demonstrates how to perform a scalp massage, hand and arm treatment, and foot and lower leg treatment. Rita completes the facial with a post-treatment client consultation. In a special feature, Rita demonstrates how to make her trademark cotton pads.
Advanced Hair Color Collection
Randy Topham shows you how to complement your hair cuts with — with innovative techniques and creative twists — in this collection of nine color demonstrations, excerpted from the Platform Artistry series. Techniques include foiling, brushing, weaving, blocking, scrunching, and patting, and incorporate a variety of tools.
Short Hair Cuts, Colors & Styles
Randy Topham demonstrates two short hair cuts using clippers and shears, two hair color techniques, and two styles for each cut to illustrate their versatility. Includes a variation on a sharp short bob with sloping sides and a feather-edged, disconnected chic cut.
Long Hair Cuts, Colors & Styles
For your long-haired clients, Randy Topham demonstrates innovative techniques for cutting, coloring, and styling. Features two models, each with a cut, color, and a day and evening style to illustrate their versatility.
Mid-Length Hair Cuts, Colors & Styles
Randy Topham demonstrates two up-to-date mid-length hair cuts, using clippers and shears, and two foil color technique. Each model receives two styles to illustrate the versatility of their cuts to achieve that casual day look or amped-up look for the evening.
Business Hair Cuts, Colors & Styles
Randy Topham demonstrates four short hair cuts for your more conservative, business-minded male clients, four innovative coloring techniques (color patting, selectively wand painting, backcombing and painting on color, and sponge painting) and styling options to illustrate the versatility of the cuts.
Sport Hair Cuts, Colors & Styles
Randy Topham demonstrates two short and two mid-length hair cuts for your more casual, sport-oriented male clients, four different coloring techniques (scrunching on highlights, weaving, coloring to leave natural highlights, and a hand-painted balayage technique) and styling options to illustrate the versatility of the cuts.
Metro Hair Cuts, Colors & Styles
Randy Topham demonstrates four short hair cuts for your edgier, fashion-forward male clients, four innovative coloring techniques (foil coloring ponytailed segments, paneling, creating a shine line, and a 3-color merge) and styling options to illustrate the versatility of the cuts.
Women's Hair Cuts, Colors & Styles
Get all three of the Platform Artistry DVDs for women's cuts, colors, and styles at a savings of 30% ($45)! Includes H82D Short Hair, H83D Mid-Length Hair & H84D Long Hair.
Men's Hair Cuts, Colors & Styles
Get all three Platform Artistry DVDs for men's hair cuts, colors, and styles at a savings of 30% ($45)! Includes H86D Business, H87D Sport, and H88D Metro.
Super Hair Set
Want them all? Get all six Platform Artistry DVDs for women's and men's cuts, colors, and styles at a savings of 30% ($90)! Includes H82D Short, H83D Mid-Length, H84D Long, H86D Business, H87D Sport, and H88D Metro.
For quick precision, you can't beat clipper cutting. Gary Rallison provides practical step-by-step instruction for clipper cutting… all free-hand without guards. Techniques include tapering, blending, razoring, razor cutting, working razor over comb, and cutting shear over comb on three models.
With clippers, you can provide quick wash-and-wear versatile cuts. Gary Rallison provides practical step-by-step instruction for clipper cutting without guards. Techniques include tapering, blending, razoring, razor cutting, working razor over comb, and cutting shear over comb on four models, including one woman who sports the popular A-line cut.
Body Scrubs, Vol. 1
Exfoliating treatments are a must on every spa's menu of offerings. Malinda McHenry walks you through the steps of providing three full body exfoliation treatments in a dry room setting: dry brush exfoliation (the standard method used prior to other treatments), gel-based chemical exfoliation, and the classic salt body scrub.
Body Scrubs, Vol. 2
In Vol. 2, Malinda McHenry demonstrates the steps in providing two full body exfoliation treatments in a dry room setting: body microdermabrasion (with a hand-held rotary device and cream with aluminum oxide crystals) and a classic sugar body scrub.
Body Wraps, Vol. 1
Body wraps are the quintessential spa treatments featured on spa marketing materials. Malinda McHenry demonstrates how to perform three body wraps with seaweed in a dry room setting: a seaweed gel wrap, a seaweed sachet wrap in a steam canopy, and a peel-off alginate mask.
Body Wraps, Vol. 2
In Vol. 2, Malinda McHenry demonstrates how to provide body wraps with mud and with herbal-soaked linen in a dry room setting. The three treatments include a thermal clay modeling mask, a back mud treatment, and an herbal linen wrap.
Vichy Shower
A Vichy shower is a great addition to any spa, allowing you to offer treatments such as mud and seaweed wraps and salt glows. Carolyn Wilcox demonstrates how to perform a salt glow and seaweed wrap (with a scalp massage) with a Vichy shower.
Steam & Vichy Shower Capsule
A steam and Vichy shower capsule allows you to offer hydrotherapy treatments, such as mud and seaweed treatments and body scrubs, with ease and minimal mess. Carolyn Wilcox demonstrates how to perform a body scrub and mud treatment with a capsule.
Hydrotherapy Tub
A hydrotherapy tub allows you to offer luxurious hydrotherapy treatments. Carolyn Wilcox demonstrates how to perform thalassotherapy and aromatherapy baths and hydromassage in a hydrotherapy tub.
Face and Décolleté
With its ability to increase the skin's blood flow, hydrate, and penetrate product, paraffin is ideal for use in facials. Rita Page demonstrates how to use facial paraffin wax (with brush and gauze) and paraffin strips on the face and décolleté, as part of a complete facial.
Hands, Feet & Back
Feel the heat with the hottest product on the market: paraffin. Rita Page demonstrates how to use paraffin on the hands and feet by dipping or applying while a client is lying down. For the back, she shows how to brush on layers of paraffin wax over gauze and to apply paraffin strips.
Performing a complete professional facial, Rita Page effectively demonstrates how to use each function of an 8-in-1 facial machine: magnifying lamp, Wood's lamp, steamer with ozone, vacuum/spray, galvanic current, high frequency current, and rotary brush.
Rita Page demonstrates a complete professional facial tailored specifically for male clients using a combination of an 8-in-1 facial equipment machine and traditional techniques.
From general cleansing to individual extractions, Rita Page demonstrates the proper aesthetic treatment of facial acne through a complete facial, using a combination of an 8-in-1 facial equipment machine and traditional methods.
Vol. 1, Alpha Hydroxy Peels
Short of surgery, chemical peels are all the rage for delivering dramatic results. Malinda McHenry provides step-by-step instruction on how to apply and remove Alpha Hydroxy Peels (a Lactic Acid and Glycolic Acid Peel) for the face.
Vol. 2, Beta Hydroxy Peels
Go deeper with Beta Hydroxy Peels. Malinda McHenry provides step-by-step instruction on how to apply and remove Salicylic Acid (ideal for treating acne) and Jessner's Peels (applied under a Wood's lamp) for the face.
Vol. 4, Medical Grade Peels
To provide Medical Grade Peels, Malinda McHenry instructs step-by-step on how to apply and remove medium-depth TCA (Trichloroacetic acid) and physician-strength Glycolic Acid Peels in a medical spa environment.
Learn to incorporate ultrasound with electrical stimulation in the aesthetic environment. Malinda McHenry walks you through an ultrasonic facial with a Class II FDA ultrasound machine. She also demonstrates using a sonic spatula for deep pore cleansing, light exfoliation, and product penetration.
Eva Mileski tackles two of the most common enemies of the skin: sun-damage and dehydration. She demonstrates how to provide a Vitamin C facial to counteract the scorching effects of the sun and a hydrating layered facial with a modeling mask.
Cosmetic Surgeon, Dolores Kent, M.D., demonstrates how to inject BOTOX® to achieve the cosmetic effects that clients are seeking on the face and neck. She also discusses contraindications and precautions, injection guidelines, facial and neck anatomy, and how to store and reconstitute BOTOX®.
Smooth lines, fill wrinkles, and correct facial asymmetries with dermal fillers. Cosmetic surgeon, Dolores Kent, M.D., demonstrates how to inject dermal fillers for various facial treatments and explains product options, dermal depth, contraindications and precautions, and injection guidelines.
Two physicians — Christine Whitelaw, M.D., and Mark B. Taylor, M.D. — demonstrate step-by-step procedures and parameter considerations on an IPL and a combined Alexandrite/YAG laser machine for laser hair removal on the face, underarms, bikini area, back and legs.
Perming & Tinting
For round-the-clock luscious lashes and defined brows, Chris Schoeck demonstrates how to perm eyelashes and how to tint eyelashes and brows.
Animal Faces
Be a cat... a panda... or a butterfly. With a little face paint and imagination, your animal transformation can be quick and easy. Sharon Neilson demonstrates how to paint eight different full-face designs: Cat, Dog (2 variations), Panda, Monkey, Butterfly, Rabbit, and Tiger.
Masquerade
Get ready to masquerade as a fairy... a harlequin... or a butterfly. With a little face paint and imagination, your transformation can be quick and easy. Sharon Neilson demonstrates just how easy it is. In this instructional DVD, she shows how to paint eight different full-face designs: Fairies (3 variations), Harlequins (3 variations), and Butterfly (2 variations)...à la Mardi Gras style! Includes embellishments with feathers and gems.
Halloween Classics
Be a clown... a marauding pirate... or a wicked witch. With a little face paint and imagination, your transformation can be quick and easy. Sharon Neilson demonstrates how to paint eight different full-face designs: Princess, Devil, Clown, Pirate, Witch, Scarecrow, Alien Monster, and Superhero.
Halloween Horror
Be a werewolf... a crazed zombie... or out of your skull. With a little face paint and imagination, your transformation can be quick and easy. Sharon Neilson demonstrates how to paint eight different full-face designs: Frankenstein, Living Dead/Zombie (2 variations), Mummy, Skull, Vampire, Half-skull, and Werewolf.
Holidays & Seasons
For that special occasion, celebrate! Be a Valentine... a wee St. Paddy's leprechaun... or a July 4th patriot in red, white, and blue. With a little face paint and imagination, your transformation can be quick and easy. Sharon Neilson demonstrates how to paint eight different full-face designs for year-round fun: Valentine's, St. Patrick's, Easter, July 4th, Summer, Autumn, Christmas, and Winter.
Let 'er rip with some new techniques and colorful, creative twists on Brazilian bikini waxing. Ashlie Long demonstrates how to provide four different types of bikini wax services, ranging from the traditional to some fresh, up-to-date options: Classic Brazilian, Sphinx, Customized Designs (with template and freehand), and Color.
Three experts — Eva Mileski, Ofra Gaito, and Nicole Reposeur — demonstrate various body waxing techniques on the legs, bikini area, feet, arms, hands, and underarms, using different waxes (hard, soft, and roll-on wax) and various techniques.
Facials
Let your clients know about your menu of services. In this looping promotional video for your waiting room, clients will learn about an array of luxurious facial treatments and their benefits, with encouragement to "inquire today about the facial that is right for you".
Massage
Boost your profits by booking more appointments. In this looping promotional video for your waiting room, clients will learn about an array of luxurious massage treatments and their benefits, with encouragement to "inquire today about the massage that is right for you".
Facials & Massage
In this convenient and cost-effective marketing DVD, clients will learn about your menu of luxurious facial and massage treatments and their benefits, with encouragement to "inquire today about the facial [massage] that is right for you".